The secret to writing headlines that almost no one can resist
Have you ever seen a headline so good that you can’t resist opening it?
And you’re wondering how the hell people come up with those brilliant ideas?!
Let me tell you this, my friend:
People judge based on the headline (including you). If you don’t have a strong headline, no one will read the rest of the sales message (landing page, email, social post, etc.), and if no one will read the message… guess what… you’ll make $0.
Well, my friend, that’s why I’m about to reveal a secret method that is used by the best of the best copywriters. Because I want you to make money.
Here’s the 3-step secret method:
- Present some NEWS in your headline.
- Promise a huge BENEFIT.
- Use some of these powerful words: “The secret to”, “how to”, “7-steps to”, “4-ways to”, “amazing”, “new discovery”, “proven”… etc.
Here’s an example of a headline that uses all 3 steps together:
Source: swiped
Such a great headline huh?
But wait there’s more…
Writing a headline that just sounds good it’s not good enough (contradictory right?)…
If you’ve ever gone fishing, you know that not every fish takes the same bait!
That’s why first you need to know what the “bait” your target audience wants, so you can throw that “bait” in step 2, and tempt your reader to catch it!
Don’t try to catch every fish in the pond with the same bait, you’ll catch nothing…!
– Filip
P.S. If you enjoyed this post, every Tuesday I share more “not-ordinary” growth strategies like this in my newsletter. Try it – It’s FREE!
