The $7 million Snapchat Super Bowl ad disaster: What went wrong (and the lesson every marketer must learn)

Snapchat decided to pour $7 million dollars into a Super Bowl ad, which is reasonable.

The Super Bowl is one of the most-watched events, attracting over 100 million viewers, and it generated significant revenue for many companies.

So, they took the stage, hoping to make good returns… but what happened was, people didn’t care!

Why? Doesn’t Snapchat have one of the best marketing teams?

I’m pretty sure it has.

They invested a lot of money and made a pretty decent ad… So what was the problem?

Snapchat missed the golden rule of advertising… which is:

Know your target audience!

Don’t get me wrong, clearly, they know their target audience otherwise they wouldn’t be a billion-dollar company…

But this time they missed it completely.

For example these facts:

And the ad completely flopped.

Who knows, maybe they tried to reach a new audience… but let’s be real, would your father use Snapchat?

Right.

– Filip

P.S. If you enjoyed this post, every Tuesday I share more “not-ordinary” growth strategies like this in my newsletter. Try it – It’s FREE!