Hormozi outbound secrets: The guaranteed way to close almost every cold call or email

If you ever tried cold calling or sending cold emails, you know that is the “toughest marketing strategy”. 

So, if you want a guaranteed way to close almost every cold call… this will be the most important message you’ll ever read!

Here’s why: This amazing strategy was tested and proven by Alex Hormozi, I didn’t find it by myself. 

The strategy is revolutionary, and you don’t need to be a cold-calling expert to make it work!

He used it in his business Gym Launch… 

… Basically, what he would do is, cold call his potential customers (gym owners). 

The script? Simple but powerful: 

“I have a gym podcast and I would appreciate it if you would be my guest… we have x number of people that listen to our podcast”.

Simply, what the email says is: come this is a FREE promotion for your business. It gives upfront value. 

Who could resist that? No one!

Silly question, I know…

After they hop on the Zoom call, the questions were strategically designed to bring a lot of value for the gym owner… but also to find what’s stopping them from reaching the next level. 

At the end, you drop the bomb: “You mentioned that you have (the challenge), I have a guy that’s crushing it, would you be opposed to connecting? I’m sure he could help”. 

Almost everyone said yes and connected with the “guy”. That was a consulting call.

Now imagine a consulting call with a lot of upfront value and knowing all the challenges the prospect has, means one thing…

Guaranteed sale. 

Suddenly, cold calling doesn’t sound like “the toughest marketing strategy”.

Source: alex

– Filip

P.S. The sales process isn’t a straight line like it used to be years ago—especially with cold calling. Think about what upfront value you can offer to the prospect. Make it so good that they’d feel stupid saying no!

P.P.S. If you enjoyed this post, every Tuesday I share more “not-ordinary” growth strategies like this in my newsletter. Try it – It’s FREE!