How questions can literally hijack your potential customers brain
What color is your house?
As soon as you see this question, your mind can focus on just one thing!
What color your house is.
The question essentially takes control of your thoughts, leaving no room for anything else at that moment.
This is why questions are so powerful in sales.
They create an immediate and personal engagement that compels the prospect to reflect.
Once you’ve captured the prospect’s attention, and painted a clear picture in his head, it’s easier to guide them toward your goal…
Btw, this is also applicable in copywriting.
Source: dalibor sumiga
– Filip
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