How to turn your words into powerful visuals when writing copy

Abstract: This power bank has a capacity of 20,000mAh, but what does that really mean?

Now turn it into:

Concrete: This power bank can charge your phone up to 8 times. This created a clear picture in your mind about what is the real benefit of this product.

Here’s another example:

The Empire State Building stands at 1,454 feet tall, but what does that really mean?

Here’s a better way to picture it:

It’s like stacking four Statues of Liberty on top of each other. Now that’s a skyscraper you can see in your mind.

– Filip

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